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How long does it take to sell a property on average?

02-06-2025 / Regent Zagreb
How long does it take to sell a property on average?

The process of selling an apartment, from the announcement to the conclusion of the contract, takes an average of between 3 and 6 months. Although it seems like a long period, the speed of sale can vary significantly depending on various factors. In Zagreb, for example, the average time to sell an apartment last year was 3.7 months. However, in smaller towns or rural areas, it can take longer, while apartments in attractive and popular neighborhoods can sell faster.

Apartment location


Location is the most important factor influencing the speed of apartment sales. Apartments located in popular Zagreb neighborhoods such as Trešnjevka, Maksimir or Novi Zagreb usually sell faster, as these neighborhoods attract a large number of buyers due to good connections, developed infrastructure and attractive facilities. Locations that allow quick access to all important city facilities are always popular among potential buyers, while apartments located in less attractive areas, as well as in rural areas, may remain on the market for a longer period of time.

The situation is similar in other larger cities. In Split, for example, the most sought-after neighborhoods include Bačvice, Grad, Meje and Žnjan. These areas are known for their proximity to the sea, which attracts buyers who want to enjoy a high quality of life and proximity to the coast. Due to constant demand, apartments in these neighborhoods usually sell faster, often at higher prices.

In Rijeka, popular neighborhoods are Centar, Trsat, Pećine and Kantrida. Rijeka boasts a rich history, and apartments in these neighborhoods are often close to landmarks and the coast, making them attractive to both local buyers and those from other parts of Croatia or abroad. Good connectivity to the rest of the city is also one of the key reasons why these neighborhoods are among the most sought after.

The most sought-after neighborhoods in Osijek include Donji grad, Tvrđa, Sjenjak and Jug II. These areas provide good urbanization, access to all important facilities, and at the same time offer affordable prices compared to other Croatian cities. Osijek is increasingly becoming recognized as a city with great potential, especially due to the quality of life it offers and the favorable real estate market.

Price and market conditions


In addition to location, the second most important factor that affects the speed of sale is price. If the price of your apartment is too high, there is a good chance that the sale will go much slower. Apartments that are not realistically valued often stay on the market longer, which consequently can lead to reduced buyer interest. In 2024, apartment prices in Croatia have stabilized, but there are still large differences between different regions. For example, apartments in Zagreb and Split still hold high prices, while prices are somewhat lower in smaller cities.
To make your property more competitive in the real estate market, it is a good idea to compare prices with other similar apartments in the same neighborhood. Also, market conditions, such as interest rates or the general economic situation, can affect the speed of sale. If interest rates are high or the economic situation is uncertain, buyers will be more cautious and sales may take longer. In such conditions, you may need to consider lowering the price to speed up the whole process and attract more buyers.


Property condition and presentation


Apartments that are in good condition, with modern and tidy interiors, usually sell faster and at a better price. If your apartment only needs some minor work, such as a new kitchen or new paint on the walls, be sure to do it, because every, even the smallest investment, raises the value of the property and makes it easier to sell. Also, quality photos and a good presentation can make a big difference. Research shows that ads with good pictures attract more buyers because most people first evaluate the property based on how it looks. If you want the apartment to look even more attractive, consider 3D tours or virtual tours – this can help make your property more accessible and attract a larger number of potential buyers.

Role of real estate agent


If you want the sale of your apartment to go smoothly and without stress, engaging a real estate agent is certainly a desirable choice. A good agent is not just someone who helps you sell your apartment – he is your partner who understands the market, negotiates on your behalf and helps you get the best price. With their experience and access to a wide network of potential buyers, the sales process will be much faster and easier.

The agent will make sure that your property is presented in the best possible way, from professional photos to attractive ads, increasing the chances of attracting the right buyers. Don't worry – you'll be in good hands! If you want to learn more about how an agent can help you with sales, read our blog, where we explain in more detail all the benefits that you can achieve by hiring an expert. We are here to help you every step of the way!

Legal and administrative process


Legal and administrative steps can be one of the biggest challenges in the apartment sales process, but with a little preparation, you can make them much simpler. If you prepare all the necessary documents in advance, such as the title deed, energy certificate and cadastral extract, you will avoid unnecessary delays that can slow down the entire process. Also, it is important that you know everything about any obligations or burdens on the property, in order to avoid surprises that could hinder the sale.

If all the legal and administrative documentation is in order, the sale will go much faster and with less stress. In the end, a little effort at the beginning can save you a lot of time and nerves in later stages, and you will certainly feel better knowing that everything is under control. Our team is here to help you through every step and ensure that the sale goes as smoothly as possible.


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